partnerships

I collaborate with brands that champion movement, inclusion, diversity, and sustainability. It’s not just about sponsorships—it’s about collectively creating a positive change in society. 

I’ve led major brand campaigns in the past 12 years which include: being Nike’s first ambassador in Saudi Arabia (2016) and Bateel’s first wellness Ambassador in 2023. I’ve also partnered with global platforms like CNN, BBC, UNDP, and Yes Theory to amplify the message of movement, adventure, and sports tourism globally.